In a way, newspapers and novels are copy in that the desired result is that they are purchased. However, the content of that copy does not directly advertise the publication, and this is where it cannot be considered copywriting in the sense that this book is using the term i.e. producing words that sell.
How To Copywrite Right_RR
To embark on a career as a copywriter, you first need to understand exactly how it differs from regular writing. It doesn’t help that the word “copy” is sometimes applied to the writing of any kind that is intended for publication.