InternetWorldStats.com says that 20% of the world are already on the Internet. They are
using the online world in different ways, such as for communication or entertainment or
networking or business. But the figures are definitely heartening. It means that 1 in 5 people
in the world are using the Internet in some form or the other.
If we look at individual statistics, then we can see many more positive trends happening with
the online world. Japan, for instance, has grown in the Internet world by leaps and bounds. It
is among the most prolific countries in terms of Internet usage. Almost all Japanese
households spend at least 10% of their budget on the Internet. On an overall scale, all over
Asia, the money generated through online shopping has already crossed the $168 billion
mark annually. Another Asian nation, South Korea, has the reputation of having the highest
percentage of people who shop over the Internet. In this tiny nation, 99 in 100 Internet users
do their shopping over the Internet. That is definitely an awesome number.
All of these things have created an upward trend in the world of Internet advertising also.
Internet advertising has become a complete industry in itself today. We are already spending
about $100 billion globally on advertising on the Internet. This is a mind-boggling figure!